So you have come up with a plan
and gone out and spent countless weekends and evenings talking up your
organization and your volunteer pool is growing, but no one is showing up for events or answering your email (hint: volunteers very seldom tell you they
left, they just fade away). When you
think about losing volunteers, and you think about all the time you spent
getting them. Sigh.
So what happened?
A study in
Volunteering in America points to many things that cause you to bleed volunteers and you
have to stop them cold. There are many, lets just tackle a few:
Organizations try to fit a
round peg in a square hole - When you bring a disaster volunteer into your
organization, I am sure you have job descriptions made out for all
positions. Utilize these job
descriptions to help your volunteer find the right fit for them, also consider
their physical ability, education and skills for the job. You both need to
agree that it is the right fit. If you
force them into the wrong position they will quietly leave. It doesn’t mean to make special job for them
stick to your plan.
The volunteers weren’t invited
to do things - Volunteers don’t join to sit on a database, especially in
the disaster world, they join to DO!
Invite the volunteers to come and help out, no matter what the
event. I talked in an earlier section
about why I conduct orientation in person, it is the time when I personally
invite them to help and be involved. In
my organization we use email for our first reach to fill positions, and I
always write in a casual style and make the volunteer feel as if I am talking
directly to them. While I have hundreds
of volunteers I want each to feel I am talking to them.
Volunteering takes too much
time - A big mistake is not to be ready for the volunteer when they show
up. When I started in volunteer
management I had a manager who utilized volunteers I got for him. I noticed that he sat around for over an hour
shooting the breeze with this group when they came in. It came to pass that the volunteers where
frustrated, while they liked the manager, they felt like they were being
wasted, they didn’t come to talk they came to work. So I worked with the manager to help him
understand what he was wasting. Helped
him stack up tasks and have them ready when the group showed up, a few minutes
of chit chat and I would point at my watch and he would send them out. These three guys were some of the most productive
volunteers I ever saw. The manager
eventually moved to emailing the tasks out to the volunteers ahead of time and
often times they went straight to the assignment location instead of the office
first.
Organizations do not take
effective volunteer management practices - It is important to not only plan
a recruiting plan, but also a plan to utilize your disaster volunteers. It is more important and this is harder than
finding them.
In the end you have to take the
time and the effort to be involved with your volunteers. You have to talk to
them, get to know them and spend time moving them in the direction you
want. Building a volunteer pool that is
effective is not like collecting things.
You can’t just stack them up and wait.
disaster_dave